For leadership deciding whether Japan is worth the focus, and who should run it. This is the short version your team can act on.
The opportunity
Japan is one of the largest B2B markets in the world and one of the most consistently underestimated by foreign teams. The companies that win here are rarely the best funded. They are the ones who stop running a Western playbook and build for how Japan actually buys.
Why foreign teams stall
Three patterns repeat. Localization treated as translation, so pages never earn trust. The wrong channel mix, ignoring where Japanese buyers actually research. And impatience with a long, consensus-driven sales cycle, so budgets get cut just as they start to compound.
How we turn spend into signed pipeline
One named system, the Japan Pipeline Method, run on a weekly improvement loop by a senior bilingual team in Tokyo. Every lead is traced back to the exact campaign that created it, so the line from spend to signed revenue is visible. Most of our fee is tied to the pipeline we produce. We profit when you do.
Proof from live client accounts
5.2x
Signed B2B revenue returned on a six-figure Google Search budget. TGP International.
14.78%
Click-through rate at 0.57 USD per click, about one-eighth the benchmark. Japanese med-tech firm.
541%
Return on ad spend, scaled to six figures profitably. Studio BUKI.
+1,253%
Lift in qualified lead conversion, with cost per lead down 85%. Rworks.
The commercial model
Performance-based pricing, with most of the fee tied to pipeline. Monthly rolling, cancel any month, no lock-in. Commitments in writing: campaigns live in 14 business days, a first qualified Japanese lead within 45 days, and a named senior who runs the account. The risk sits with us, not you.
The next step is free.
A 30-minute teardown of your Japan funnel names your three biggest pipeline leaks and what fixing them is worth. No pitch, no obligation.
Get the free teardownJade Antlers · Tokyo · hello@jadeantlers.com · jadeantlers.com