TGP International - B2B Hospitality Lead Gen
Project details
Client: TGP International
Industry: B2B lead generation: hospitality, food & beverage industry
Service:
Google search ads
LinkedIn ads
SEO
Hospitality marketing consulting
Omnichannel strategy
TGP International is a global leader in hospitality consulting, design, and brand development, with a strong presence in the UAE, KSA, and UK markets.
As part of their expansion goals for 2024-2026, TGP sought to drive high-quality B2B lead generation and promote their catering and event services, including major seasonal moments like Ramadan with Iftar and Suhoor events.
Despite a strong brand reputation, TGP faced challenges in consistently attracting high-intent B2B leads through digital channels. In the highly competitive hospitality space, generic keywords were costly and inefficient.
Additionally, seasonal offerings like corporate Iftar events required rapid, high-impact campaign execution within tight windows.
What we achieved
Jade Antlers designed a full-funnel performance marketing strategy utilizing Google Search ads, LinkedIn ads, SEO, and coordination with the client on lead magnet utilization, landing page development, and CRO.
Key pillars included:
Precision targeting in Dubai, Abu Dhabi, Riyadh, and London with long-tail, high-intent keywords
Smart negative keyword optimization (350+ negative keywords applied) to cut irrelevant spending and focus the campaigns on the best prospects
Hyperlocal service campaigns for catering, advisory, design, event management, and franchising
Mobile-first bidding strategies
Fast-launch frameworks for seasonal campaigns
Lead magnet utilization
HubSpot monitoring for real business result tracking
Coordination on landing page creation and CRO (Conversion Rate Optimization) to maximize inquiry-to-deal ratios
SEO keyword cluster strategy development for all core service pillars
