Questions, answered
Straight answers on how we work, what it puts at risk for you, and what the free teardown actually involves. If your question is not here, the teardown is the fastest way to get it answered.
Working with us
Your senior team, the same people from your first call. There is no junior bench to switch you to. The named senior is locked into the contract: we cannot swap them without your sign-off, and if the seniority ever drops, that is a guarantee you can invoke, not a complaint you have to chase.
Often, yes. Plenty of clients keep their local agency or team and bring us in for bilingual reporting, senior strategy, and the parts the current setup is missing. If you want to build the capability in-house, the Academy trains your team. If you want it run for you, the Engine does. The free teardown tells you which gap to close first.
Because the job is two rooms at once: the HQ room, where the question is ROI, and the Japan room, where the question is whether a Japanese page lands with a real buyer. The founder lives in Tokyo, runs Japanese-language execution with native specialist support, and speaks the HQ side fluently. The work is built in Japanese on the ground. One med-tech client hit 14.78% CTR, twice the industry average.
The big networks carry high minimums and staff your account with juniors. You get the founder running the work, a monthly-rolling contract, and pay tied to your pipeline. Smaller is the feature here, not the apology.
We document everything as we go, so your team keeps the full Japan playbook and can run it without us. And if you want to bring it fully in-house, that is exactly what the Academy is for. You are never locked into needing us.
Pricing, contracts, and risk
We do not post prices, because the right number depends on scope and the pipeline at stake. The model is performance-based: the base covers the work, and we profit when your pipeline grows. The free teardown comes first and ends with a straight recommendation, no obligation.
No. Monthly rolling, cancel any month with 14 days notice, no lock-in and no penalty. Worth knowing: clients still average more than three years with us. The work earns the renewal, not the paperwork.
The risk moves toward us, not you. The base sits near cost recovery, and the performance portion only pays out when your pipeline actually grows. We win when you win.
We throttle lead volume to your sales velocity, and the fee adjusts with it. If your side slows down for a stretch, we reduce the base. You never pay full price for materially less work.
Three commitments, in writing. Campaigns live in 14 business days or your first month's base is free. Your first qualified Japanese lead within 45 days or we work free until it lands. And if attributed pipeline goes backwards on our watch, we rebate half the base for those months.
The method and results
Most agencies sell you a quarter and disappear into a dashboard. We run a named four-phase system on a weekly loop, you see what week eight looks like before you sign, and every figure we show you is sourced and dated. Proof, not promises.
Foundation takes two to four weeks. First qualified leads typically land inside the 45-day guarantee window. The compounding part, lower cost per lead and better-qualified pipeline, builds from month two onward as the weekly loop does its work.
Not at all. Attribution is part of the 14-day setup, not something you have to bring us. We build one source of truth so every result traces back to cause and effect.
The whole funnel, from the offer to the sales handoff. Running ads is the easy part. We are paid on pipeline, so we audit everything between the click and the closed deal, and if the bottleneck sits upstream or downstream of the ads, we surface it.
Getting started
Yes. No fee, no retainer, no obligation to work with us afterward. The fix list is yours to keep. We do it because a sharp, honest teardown is the best introduction to how we actually work.
Your website, read-only access to your ad accounts and analytics, and about ten minutes of admin. And yes, it is useful pre-launch: we map the Japan funnel you should build and the costly first-year mistakes to skip.
The teams whose Japan pipeline we run
The free 30-minute teardown ends with a straight recommendation and the three biggest leaks in your Japan pipeline. No pitch, no obligation.
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