Article
LINE is one of Japan's most-used platforms. Most foreign B2B teams skip it. Sometimes that is a mistake.
LINE is woven into daily life in Japan in a way few foreign teams appreciate. As an advertising platform it is unfamiliar, and most foreign B2B companies leave it out of the plan entirely. For some buyers, that is a missed channel.
LINE is not right for every B2B engagement, and it is not a Google replacement. But where the audience is there, a well-structured LINE program can reach buyers other channels do not, and it can scale. Jade Antlers has run LINE advertising to strong returns when the buyer profile fits.
The rule is the same as everywhere in Japan: do not add a channel because it exists, and do not skip one because it is unfamiliar. Let the buyer, and the data, decide.
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