We swap Japan guesswork for a fixed, four-phase system tied to your pipeline. You will see what week eight looks like before you sign.
Four phases take you from a stalled pipeline (your flow of future deals) to a steady stream of qualified Japanese leads. A weekly PDCA loop (plan-do-check-act) wraps all four. It grows what works and cuts what does not. The same method runs at every level. Japan Pipeline Academy: we teach your team. Japan Pipeline Co-Pilot: we run it with you. Japan Pipeline Engine: we run it for you.
PHASE 01
We map the market before we spend one yen. You get an opportunity brief, a competitive map and a Japanese keyword universe. You also get a Buyer Behavior Map, an attribution setup (knowing which ad made each lead) and a 90-day roadmap. About two weeks.
PHASE 02
Senior-led and Japan-native paid ads. We run Google and Yahoo Japan plus the one extra platform that fits your buyer. Built for what Japanese buyers really search for, not translated from a Western account.
PHASE 03
Landing pages built for Japan. Japanese form patterns. A/B testing (trying two versions to see which wins) and lead-quality filters. The goal is not more leads. It is more leads your sales team is glad to follow up on.
PHASE 04
Email sequences and lead scoring. A sales handoff shaped for a Japanese B2B cycle that often runs past ninety days. Nothing qualified gets left to cool off in an inbox.
The PDCA Loop
runs nonstop from Phase 2 onward. Plan on Monday. Do from Tuesday to Thursday. Check on Friday. Act over the weekend. Every week the engine gets sharper.
No fuzzy strategy lines. Each phase names what you get and when, so HQ sees a roadmap instead of a list of tasks.
PHASE 01 / FOUNDATION / 14-DAY SETUP
Before a yen goes into ad spend, we build the proof. The market opportunity brief shows who is winning your buyers in Japanese search results today. The Buyer Behavior Map shows how Japanese decision-makers really choose who to buy from in your field. The attribution setup lets you see what is working from day one. Two weeks, no spin.
Market opportunity brief
Competitive map
Japanese keyword universe
Buyer Behavior Map
Attribution setup
90-day roadmap
PHASE 02 / ACQUISITION / WEEK 3 ONWARD
We launch paid ads built from scratch for Japanese buyers. Google Ads anchors most of our work. We add Yahoo Japan where your buyers still lean on it. We pick one more platform to fit your field. The senior who pitched you is the one running the account. No junior handoff, no translated campaigns.
Google Ads, the full set
Yahoo JP Search and Display
One supporting platform
Senior-led work
Cross-platform attribution
Weekly bid tuning
PHASE 03 / CONVERSION / WEEK 5 ONWARD
Traffic is worthless if the page does not convert. We build Japanese landing pages and run tight A/B tests. We add lead-quality filters that guard your sales team's calendar. The aim is leads that sales is glad to get, not noise that goes stale in HubSpot.
Localized landing pages
Japanese form patterns
A/B testing
CRO recommendations
Lead-quality filters
PHASE 04 / NURTURE / WEEK 8 ONWARD
Japanese B2B cycles are long. We design email sequences, lead scoring, and a sales handoff process that keeps prospects warm through a ninety-day-plus evaluation. On our deepest tier, AI-powered follow-up carries the load so no qualified lead goes quiet.
Email sequences
Lead scoring
Sales handoff design
AI-powered follow-up
Most agencies throw tactics at the wall and call it optimization. The PDCA loop is a fixed weekly rhythm. It runs from Phase 2 on, and turns every week of spend into a sharper next week.
PLAN
We read last week's data and set this week's hypotheses. What to test, what to scale, what to cut.
DO
We execute. New creative, bid adjustments, landing page variants, audience shifts. The work happens in the open, in your shared workspace, not behind a closed agency door.
CHECK
We measure against the hypotheses and write the Friday narrative. What moved, what did not, and what we now believe.
ACT
Winners get compounded into next week's plan. Losers get cut. The learning carries forward into next month and next quarter.
Why this matters in Japan
Japanese B2B cycles reward patience. The strongest months tend to come later, not first, because each weekly loop banks what worked and discards what did not. By month six, the engine is doing work month one could not.
Enter your current numbers. The calculator projects the twelve-month pipeline impact of our median 25% cost-per-lead improvement. An honest estimate to pressure-test in a teardown, not a promise.
YOUR CURRENT NUMBERS
Monthly Japan ad spend
¥2,000,000
Cost per qualified lead today (¥)
Average deal value (¥)
Lead-to-deal conversion rate (%)
WITH THE JAPAN PIPELINE METHOD
Qualified leads / month
22
→
30
Cost per qualified lead
¥90,000
→
¥67,500
Deals won / month
2.2
→
3.0
ADDED PIPELINE OVER 12 MONTHS
¥31.1M
Based on the median 25% cost-per-lead improvement Jade Antlers sees across active client engagements. A projection, not a promise. The free teardown gives you a realistic forecast for your specific funnel.
Most agencies sell a custom engagement and improvise. The Japan Pipeline Method is a named, fixed framework with defined deliverables per phase and a weekly PDCA loop. You know what each phase produces and when, which means your HQ sees a roadmap instead of a list of activities.
Setup runs two weeks. Acquisition starts around week three. The PDCA loop tends to produce clear patterns by weeks eight to twelve. Japanese B2B cycles are long, so the honest answer is the method is built to compound, not to spike.
No. Engagements are monthly rolling with performance-based pricing. The method is the retention mechanism, not a lock-in. Clients stay because the loop keeps compounding.
The named senior who pitched you. There is no junior bench to hand you off to. The same person runs your weekly PDCA work and your Day 30 briefing.
Your sales team's feedback on the leads is built into the loop, and we match lead volume to what your team can actually act on.
The teams whose Japan pipeline we run
Thirty minutes with our senior team. We map where the method would intervene in your current Japan funnel, what it would change first, and what the realistic forecast looks like.
Free 30-minute teardown. No pitch, no obligation.
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