ARTICLES
If you are building B2B pipeline in Japan, this is the thinking behind the work. Practical field notes on Japanese channels, conversion patterns, the long sales cycle, and the method that ties it all together.
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MARKET
Most foreign B2B companies do not fail in Japan for lack of effort. They fail because they run a Western playbook in a market that quietly punishes it.
Read the articleCHANNELS
Google leads search in Japan, but Yahoo JP still carries B2B volume most foreign teams ignore. Here is how to decide where your budget goes.
Read the articleCONVERSION
If your Japanese landing page converts far below your home market, the problem is rarely the traffic. It is the page.
Read the articleCHANNELS
LINE is one of Japan's most-used platforms. Most foreign B2B teams skip it. Sometimes that is a mistake.
Read the articlePIPELINE
Japanese B2B deals take time and consensus. Pipeline that is not nurtured through that wait quietly goes cold.
Read the articleWhen you want these ideas applied to your own Japan pipeline, the free teardown is the fastest way to see what would change first.
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