Useful articles on winning B2B pipeline in Japan. B2B means selling to companies, and pipeline means your list of future deals. We cover ad channels and landing pages. We cover the long sales cycle. And the Japan Pipeline Method ties it all together. Written for foreign B2B teams selling into Japan. If you sell to shoppers, this is not for you.
MARKET
Most foreign B2B companies do not fail in Japan for lack of effort. They fail because they run a Western playbook in a market that quietly punishes it.
Read the articleCHANNELS
Google leads search in Japan, but Yahoo JP still gets B2B searches most foreign teams ignore. Here is how to decide where your money goes.
Read the articleLEADS
If your Japanese landing page wins far fewer leads (people who ask to buy) than your home page, the visitors are rarely the problem. It is the page.
Read the articleCHANNELS
LINE is one of Japan's most-used apps. Most foreign B2B teams skip it. Sometimes that is a mistake.
Read the articlePIPELINE
Japanese B2B deals take time, and everyone must agree. Pipeline that is not kept warm through that wait quietly goes cold.
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