Hermanos Colombian Coffee Roasters
How Jade Antlers grew a premium coffee e-commerce brand's revenue by 227% in four months through paid advertising and conversion rate optimization.
Revenue increase in four months
Led by
A senior bilingual operator, week to week
Measured in
Signed revenue and qualified pipeline, not clicks
Paid on
Most of the fee tied to the pipeline produced
The challenge
Hermanos Colombian Coffee Roasters, a premium B2C coffee brand, needed to grow online sales. That meant both sharper paid advertising management and a website that actually converted the traffic it was already getting.
The approach
Jade Antlers worked both sides of the equation. On acquisition, Performance Max was managed to profitability and Google Search ran Dynamic Search Ads alongside branded exact-match campaigns, with Facebook advertising in support. On conversion, Jade Antlers led CRO strategy and oversaw its implementation, and built upselling and cross-selling into the buying experience.
An omnichannel strategy held it together, and monthly data-driven reporting kept the work accountable.
The results
The team offered effective support in conversion rate optimization, web maintenance, and multi-channel marketing.
Jim Kersey, Head of Marketing, Hermanos Colombian Coffee Roasters
The takeaway
Acquisition and conversion compound. Profitable ad management paired with real conversion-rate work moves revenue faster than either does alone.
Thirty minutes with a senior operator. We map your funnel, name the three biggest leaks, and hand you a realistic forecast. Free, no pitch.
Get my free teardownThirty minutes with a senior bilingual operator. We find the three biggest leaks in your Japan B2B funnel, rank them by pipeline at risk, and hand you a fix list. No pitch, no obligation.
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