A Japanese medical-technology company needed the right buyers on its content-heavy product pages, without paying for clicks that would never convert. We built the keyword universe from real search data, in Japanese, from the ground up.
Japanese B2B medical technology · Client anonymized at their request
Figures are the client's own. Industry comparisons are approximate, stated as the reported multiples.
The product pages were rich and detailed, exactly what a serious buyer needs. The problem was getting the serious buyer there, in a specialized field where generic targeting burns budget on clicks that never convert.
The brief was precise: drive qualified Japanese-language traffic to those pages through Google Search, and do it cost-efficiently.
Reach the wrong audience and you pay for visits that can never convert. Reach the right one and a single click is worth a great deal.
Generic targeting in a technical medical field means paying for clicks from people who will never become buyers.
The content-heavy product pages reward a genuine buyer and waste a casual visitor. Quality of traffic was everything.
Every yen had to work. The program had to scale traffic without letting cost per click drift upward.
The real issue: nobody knew the true keyword universe. So we let real search behavior reveal it, then spent only on what it showed.
In a specialized field, the keyword list is everything. So we did not guess it. We discovered it from how real buyers search, then committed budget only to verified terms.
Long-tail research weighed search volume, estimated cost, competition, service proximity and intent strength.
Two numbers carry the result: how often the right people clicked, and how little each click cost.
Industry averages are approximate, derived from the reported multiples: about twice the click-through rate and about eight times lower cost per click, for specialized business search.
When budget follows verified intent, reach and efficiency stop trading off against each other.
Let real search data reveal intent, commit budget only to verified terms, and paid search becomes precise and efficient.
Dynamic Search Ads surfaced how real buyers search before a yen was committed to exact-match.
136 keywords earned their place through real search behavior, weighed on volume, cost, competition and intent.
Japanese keyword research, ad copy and assets were built in-language, matching how the market actually searches.
Jade Antlers developed an advanced Google Search strategy that ran in Japanese from the keyword research up, and the results were a step-change for our category.
Thirty minutes with our senior team. We look at your offer, your funnel and your tracking, and hand you a ranked fix list. No pitch.
We teach your in-house team the system, then step back.
We sit in your weekly cadence and keep the engine running.
A senior team owns the result end to end, the way we run this work.
