Rworks
How Jade Antlers rebuilt a Japanese B2B IT company's Google Search program into a sales-qualified lead engine, lifting lead conversion by 1,253.03% and cutting cost per lead by 84.69%.
Lead conversion rate increase, 2024 to 2025
Led by
A senior bilingual operator, week to week
Measured in
Signed revenue and qualified pipeline, not clicks
Paid on
Most of the fee tied to the pipeline produced
The challenge
Rworks, a Japanese B2B IT company in Azure and cloud infrastructure, was getting traffic from Google Ads but not results. Lead quality was inconsistent, the platform's automation was steering budget toward low-relevance clicks, and conversion friction on the landing pages was losing the leads that did arrive.
The approach
Jade Antlers rebuilt the program around sales-qualified leads, not raw volume. Targeting was narrowed to genuinely high-intent terms such as cloud operations and VDI service comparison. Ad messaging was A/B tested, partner-focused against service-benefit copy, and manual controls replaced the platform automation that had been wasting spend.
The conversion funnel was reworked, including on-site optimization sessions in Tokyo, and insight-driven monthly reporting kept every decision tied to business outcomes.
The results
The takeaway
More traffic is not the goal. When targeting, messaging, and the conversion funnel are rebuilt around sales-qualified leads, the same channel can produce an order-of-magnitude better result.
Thirty minutes with a senior operator. We map your funnel, name the three biggest leaks, and hand you a realistic forecast. Free, no pitch.
Get my free teardownThirty minutes with a senior bilingual operator. We find the three biggest leaks in your Japan B2B funnel, rank them by pipeline at risk, and hand you a fix list. No pitch, no obligation.
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