TGP International: 5.4x in signed B2B revenue

TGP International, a global B2B group operating across Europe, the Middle East, and Asia, had a strong brand but an inconsistent pipeline. Digital channels were not reliably attracting high-intent B2B leads, generic keywords were costly and inefficient, and seasonal demand spikes such as corporate Iftar season needed campaigns that could launch fast and still perform. HQ wanted a partner who would tie every euro of spend to the HubSpot pipeline, not to vanity metrics.

Jade Antlers built a precision acquisition system, not a broad one. Google Search anchored the program, with city-level campaigns across Dubai, Abu Dhabi, Riyadh, and London. LinkedIn advertising targeted decision-maker profiles in hospitality and food service. SEO targeted high-intent keyword clusters, and landing pages were optimized for B2B enquiry rather than catalogue browsing. More than 350 negative keywords stripped out wasted spend, and hyperlocal campaigns were built for each of TGP's five service lines: catering, advisory, design, event management, and franchising.

Mobile-first bidding matched how the audience actually searched. Fast-launch frameworks made seasonal campaigns possible on short notice. Every campaign tied back to HubSpot, so signed revenue, not clicks, was the unit of measurement from day one. A senior operator has run the account continuously since June 2024.

• 5.4x return in signed B2B revenue on a six-figure Google Search investment
• A precision B2B lead engine running across four international cities
• Full-funnel coverage across five distinct service lines
• Seasonal campaigns launched fast without giving back efficiency
• A partnership renewed monthly, by choice, since June 2024

What stood out was the focus on real business outcomes rather than vanity metrics. Milosz built a strategy that included Google Search ads, LinkedIn ads, SEO, and landing page optimization, directly tying it to our HubSpot pipeline. Across the lifetime of the campaigns, our six-figure investment in Google Search ads has returned 5.4x in signed B2B revenue. Jade Antlers operates like part of our team: senior, responsive, and genuinely invested in our growth.

In B2B services, precision beats reach. City-level targeting, disciplined negative-keyword work, service-line campaigns, and HubSpot-tied reporting turn a strong brand into a measurable, compounding pipeline.